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ABOUT

Asha Hope Amanaki is an Oregon-based non-profit organization (NPO) that serves vulnerable and marginalized communities.

We focus on improving education, socialization, health, medical and food access through individual contributions, corporate sponsorships, and by acting as enablers of nonprofits and business entities.

INTRODUCTION

This document is to help with how and what to post on AHA’s social media platforms. It includes information on which platforms AHA uses to carry out operations, how to best make posts, and how to best communicate with the Social Media Team. Please refer back to it as many times as needed.

CHECKLIST

Please refer to this checklist to make sure you have provided all this info once you have joined.

Active Email (e.g., [email protected])
Phone number (for WhatsApp)
Your personal social media (Instagram, Facebook, LinkedIn) account details needed to connect you to AHA’s social media accounts
Date(s) of availability (ideally a set weekday)

PLATFORMS

Accounts

Asha Hope Amanaki operates on three platforms. Please familiarise yourself with each one, its functions, and what kind of writing style works with each platform. (Feel free to look at AHA’s previous posts as a reference!) You will need an account on every platform to make posts. Linked below are AHA’s accounts on each platform.

Access

Instagram

1. Please message Ashwin or the “Social Media Team” group on WhatsApp once you have been able to successfully log in. This is for the sake of security since Instagram notifies us of any logins from a new device.

Username: ashahopeamanaki

Password:

1. How to post on Instagram: https://influencermarketinghub.com/how-to-post-on-instagram
2. Different types of Instagram posts: https://stephaniekase.com/2022/business/socialmedia/different-types-of-instagram-content-explained/

Facebook

1. Please provide a link to your Facebook account. (Do not provide your Facebook name only as there may be other people with the same name as you.) Afterwards, Ashwin will add you as an admin of AHA’s Facebook account which you must accept.
2. How to post on Facebook: https://www.facebook.com/help/424946150928896

1. Please provide a link to your LinkedIn account. (Again, do not provide your LinkedIn name only as there may be other people with the same name as you.) Afterwards, Ashwin will add you as an admin of AHA’s LinkedIn page. No action of acceptance is needed, and you only need to confirm that you have been added as admin.
2. How to post on LinkedIn: https://www.linkedin.com/help/linkedin/answer/a551045/post-an-update-on-your-linkedin-page?lang=en

Note: Depending on how many volunteers need to be onboarded, this process may take some time because of the security features built into each platform.

WHEN TO POST

Which weekday?

The Social Media Coordinator (usually another volunteer) will post that week’s posting schedule on WhatsApp in the “Social Media Team” group chat. As of this document’s last update, when the schedule will be posted may be irregular, but we will try our best to get the schedule to you by Wednesday afternoon or evening; any updates will be communicated on WhatsApp. It will be posted as an embedded picture, a text message, or a link to the Content Calendar Template Google sheet.

You are responsible for the day of week you are assigned. (What day of the week you are assigned will depend on what you stated in your availability; it is most likely that you will be assigned the same weekday every week to accommodate for your schedule.) For example, if you are scheduled for Tuesday, post on Tuesday.

If you are unable to post on your scheduled day or want to be assigned a different weekday, please contact someone on the team ASAP and we will try to work around it. We will try to be as flexible as we can.

What time?

We recommend posting between 11am PST (/ 1pm CST / 2pm EST) and 1pm PST (/ 3pm CST / 4pm EST). Sometimes, there will be two posts scheduled in one day. In this case, it is best to not post both posts at the same time, and instead leave a gap of at least 4 to 5 hours between each post. For example, if you post your first post at 11am, it would be best to schedule your second post at 3pm or 4pm.

Whatever time you decide to post, please try your best to keep it consistent every week. For tips on how to post consistently, refer to the “Pre-scheduling Posts” section.

WHAT TO POST

Knowing what to post depends on knowing how to read the posting schedule. It will be sent in the WhatsApp “Social Media Team” group chat either as an image, text message, or a link to the Google Sheets.

Here is an example of a posting schedule:

Main Colour: This communicates what the main colour of the post will be; it will usually be one (of three) of our brand colours. Please keep this in mind when designing Canva posts.
Content Focus: This is the theme of the post. Please keep this in mind when creating the visuals or selecting pictures for the post.
Description: This outlines the details of the purpose of the post. It also includes hashtags and templates you need to include, templates you need to use, as well as accounts you need to tag. Photos and templates are found on Canva under their respective folders (outlined in the “Folders” section). This info is also crucial in knowing what to write in the caption.
Type: This details the type of post you need to make and the specific platforms you need to post it on. “All Platforms” indicates to post on all three platforms (Instagram, Facebook, and LinkedIn).
Person in Charge: indicates who is responsible for post creation on that day
Caption: This is where you will find the caption you need to include with your post.
1. If it is included: Since the cell sizes are too small to view the whole caption, you must right-click the cell that is below your name, click “Copy,” then paste it in a separate word processing program or the social media platform itself to view the whole caption. Alternatively, on the left-hand side, there should be a link to a Google Doc which includes all the full captions, where you can find the caption you need for your assigned weekday.
2. If it is not included/blank: You may need to write your own caption (or no caption is needed, but this is rarely the case). Please refer to the “Caption Guidelines” section on how to write effective captions.
Additional Tasks: This section will include any details on additional tasks you need to do outside of the main post (if applicable), or if you are assigned a task that deviates from posting regularly (i.e., making a story or uploading a Reel).

COMMUNICATION

Because our volunteers are from all over the world, we primarily use WhatsApp to communicate. It is important to maintain a steady stream of communication on WhatsApp, especially if you are volunteering remotely.

You will be placed in a group called “Social Media Team.” Feel free to introduce yourself, state where you are from, or even include a fun fact about yourself. You are encouraged to reach out to this group chat or individual volunteers if you require any assistance or to discuss other matters. Some points on communicating:

Any instances of hate speech, discriminatory words, or otherwise harmful and ill-mannered language to any person or group will not be tolerated.
Feel free to keep your language as casual or formal as you are comfortable with!
Do not hesitate to form friendships with other volunteers
When addressing times (e.g., “I am going to post at 10am.”), please include at least one time zone label for clarity (e.g., “I am going to post at 10am EST/7am PST.”)
- Additionally, please keep time zones in mind when waiting for replies. For example, if you message someone at 10pm PST, they may not reply until the following morning if they are living in EST (as 10pm PST is 1am EST)

Next we will learn how to make post.

Social Media Orientation Document

TABLE OF CONTENTS

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